Stairways delivers three-week call-off pledge

Stairways delivers three-week call-off pledge

The UK’s leading staircase and door solutions manufacturer is reducing its lead time by up to 50 per cent on staircases to better meet the challenging needs of the construction industry.
Stairways Midlands has used the last six months to review internal processes and look at how it can streamline activity to cut the time between call-off and delivery, typically five-to-six weeks previously.

And it is making a commitment to customers to hit a three-week lead time on standard specification flights as the industry adapts to a “new normal”.
Julian Cooke, Stairways Midlands Sales Director, said: “Pre-Covid, we typically worked on a five-to-six-week lead-in for standard specification flights, most commonly for the major national housebuilders.

“Through developing the front end of our business, we have managed to refine our processes and reduce the delivery timescale by up to three weeks. This is a game-changer for us and, we hope, many of our customers.

“It does involve a very specific process being followed but one, we feel, can be easily handled by customers and will ultimately help them with their planning also.

“This is a significant change, but one for the better, provided the customer understands what they need to do. From January 18, our internal and external teams will be contacting the live sites and explaining the changes.”

Under the new arrangements, site teams, instead of calling-off with just a plot number, handing and a required date, will also have to provide the staircase storey height dimensions, unless clients have provided instruction to work to drawing.

For Stairways Midlands, this means less resource handling the call-off and a more accurate production number each week, helping speed the process.
From February 8, all standard specification staircases that are called-off with finished floor height dimensions will be placed onto a new, revised delivery schedule to help deliver to the three-week commitment.

Wayne Franklin, Customer Service and Administration Manager at Stairways Midlands, added: “We regularly survey our clients asking about service and what could be done better. Continuous improvement is core to our work so we have taken on board comments and developed a process to reduce the lead times to meet demand of the industry in 2021. We hope this delivers some positivity to a sector still finding its feet after the complete lockdown last year.

“At one point post lockdown, as the orders suddenly picked up, we had been running at nine weeks lead. This change in process demonstrates our commitment to excellence and to ensure the best possible service to meet our customers’ changing needed and deadlines”.

Stairways Midlands is a well-established supplier of quality doors, door sets and staircases, and associated products, to the UK building trade.
It has manufacturing centres in Leamington Spa, Walsall and Welshpool.


Author: Stairways

Stairways, founded in 1989, has grown to become one of the UK’s largest manufacturers of carpentry and joinery products. Stairways now boast three state-of-art facilities that offer over 85,000 sq ft production capacity. Stairways goal is to raise their profile and brand awareness to become known throughout the industry as the UK’s leading staircase and door solution provider.

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As a highly reputable firm within the industry, Stairways are dedicated to meeting their client’s product and application requirements. All materials used are manufactured to the highest quality and meet the relevant standards achieving ISO9001, FSC®, and various product certifications, whilst their staircases and door solutions are manufactured with compliance to UK building regulations & legislative standards in mind. Using the knowledge, passion, and experience acquired across all team members over the past thirty years, Stairways aim to continue to be the best in what they do.


Stairways are continuously looking for opportunities to improve and expand their service offering; this includes the investment in new machinery to further enhance and innovate the manufacturing process, with the aim to shorten lead times and increase overall in-house capacity. The changes Stairways employ are always focused upon improving the customer experience, to ensure their process remains as efficient as possible from start to finish.


Privately owned and managed since it was founded in 1989, Stairways has grown to become one of the UK’s largest manufacturers of carpentry and joinery products. Starting as a small staircase manufacturer, Stairways now boast three state-of-art facilities that offer over 85,000 sq ft of bespoke and mass production capacity.