The Sloop, Poole

Contemporary and clean – providing doors for an award-winning residential development in Poole: A Case Study

Stairways Midlands supplied over 500 sleek, modern door sets, both for internal and apartment entry doorways, at The Sloop, Poole. This included 368 internals, 49 communal and 86 flat entrance door sets, totalling c£100k.

This development by AJC Group went on to win the Residential Development of the Year at The South Coast Property Awards, where AJC was also named Housebuilder of the Year.

The Development

A £15m new build apartment scheme comprising 86 studio, one, two and three bedroom homes for open market sale or rent. Delivered by AJC Group, this six-storey development in a landmark location in the heart of Poole is of a striking contemporary design, offering views across Poole Park to the harbour beyond.

Located on Commercial Road, the site was previously the home of The Sloop pub, which had lain vacant for several years. This gas-free development includes a host of energy-efficient and high-tech extras, with air source heat pumps, electric panel radiators, electric vehicle charging points and a high-quality finish throughout. The development also includes an innovative underground smart bin system – the first major subterranean bin system for the whole of Bournemouth Christchurch and Poole.

Prices start from £180,000 for a studio to £500,000 for a three-bedroom apartment with private roof terrace.

The Client

Established in 2011 as AJ Group by Seb Janes and Mark Adams; it became AJC Group in 2018, after David Cracklen joined as a co-owner and director.
The team has extensive industry experience as a strategic land promoter, quality new homes developer, and community creator, able to deliver both small, bespoke residential schemes and large-scale, strategic sites safely, on-time and to exceptional quality

Working with Stairways

The client requirement was for contemporary clean design, to suit the aesthetic of the homes. Stairways provided solid white doors with matt black ironmongery, a flush paint grade for front entrance doors and grooved design internally.

While the Stairways team were always available at any time to discuss their requirements and any specific needs or challenges, the supply and installation ran smoothly. The end result was a happy customer, entirely satisfied with Stairways’ contribution.

Stairways has become an ongoing partner for AJC Group, supplying doors to Westcliff Gardens, a development of 14 character apartments in Bournemouth, and subsequently supplying a development of 44 apartments in Branksome Park, Poole.

An Award Winning Project

The Sloop, AJC’s largest project to date, won Residential Development of the Year at The South Coast Property Awards 2024, where AJC Group was also named Housebuilder of the Year.

Nearly 60 finalists, including developers, agents, planners, consultants, property lawyers and dealmakers, were in the running for these awards across 15 categories, with a panel of independent judges making the final decision on the winners.

The impressive shortlist in the Residential Development of the Year included large scale housing projects from Bargate and Redrow, among others, with The Sloop ultimately wowing the judges for its design and finish in a landmark location.

A Great Result

Richard Lake, Regional Sales Manager at Stairways Midlands, said: “AJC are a fantastic company to work with, producing beautifully designed, high-quality homes. We feel proud to have played a small part in The Sloop, which is now an award-winning development, and a fitting testament to the work this group delivers time and again.”

Sebastian Janes, Managing Director of AJC Group, said: “Working with Stairways has been seamless throughout this process – their expertise and customer service is second to none. We are pleased to be able to continue this working relationship on other ongoing projects

“The award win for this project really highlights the ongoing support and hard work of all who have worked with us – Stairways included. We would not have been able to achieve what we have done in the past year without all those involved.”